How to write a press release?

What is a media release?

A media release is almost like a news article but it is distrubuted to news organisations to for them to publish. As a Public Relations consultant a client will come up to you and you will have to write a news release that is news worthy. It is often written in an inverted pyramid. Press releases are often sent through fax to various news outlets.

Get the word out

http://www.getthewordout.com.au/articles/mediareleasetemplate.htm
Get the word out is a website that has a media release template for those who are having difficulty with the set out of a media release. When first taught how to write a media release lecturers often get you to find templates or examples own your own. It also provides you information on what to do when you have finished writing your media release. In regards to distrubuting it and to what organisations/ persons that your media release would relate to.

News Gallery Template

http://www.newsgallery.com.au/Media%20Release%20Template.doc
This is another template of how to write a media release from the news gallery, it is encouraged to look at several media releases because there are often different styles to suit the story. This style used mostly is a business corporate style, it is a very professional layout compared to the other ones.

ABC Template

http://www.abc.net.au/tv/btn/teachers/activitysheets/2006/ep11/1605media.doc
This media release template is from the Australian Broadcasting Corporation, as well as a media release template it has tips on how to write a successful one as well as quizzes to see how inclined you are with the media. This is very significant because as a PR consultant you must be aware of the media because it may relate to the media release that you are about to get published.

Queensland Media release template

http://www.gcbf.qld.gov.au/acknowledging-funding/launch-events/media-releases.shtml

The Queensland Government providing an example of how to write a press release. It also provides information on how to organise an event, dealing with the media, acknowledging and funding support and how to launch an official event. This website is enhances my topic because in PR writing media releases is an important role as a PR consultant and by obtaining as much information on how to write one will only make you perfect it. This site is very good it shows exactly what they expect from a media release step by step.